Air France, one of the biggest airlines in the world is about to launch a new identity. Last change was made in 1975. Brandimage (beware, small flash intro) has been the company in charge of this project.
Here´s a brief video explaining a bit more about the changing process (Air France Re-Branded - New Logo Identity):
Personally, I prefer much more the older version. I don´t find a good idea taking out the French flag from the logo... You can have more comments about this change at Brand New.
Vía Isabl (our French correspondent in Spain).