Juan Leal
Management, Ergonomics, Human Factors, Usability & Interaction Design
español / english

Picture of Juan Leal

Some projects I am proud of

My approach:

Creating positive formulas to be used in information systems. These formulas must be see-through and error-free, and should meet users' real needs at all times. They should also contain logical interfaces, following common sense, and using a natural and human language. Users should be prioritized over technology.

If no external feedback is received, the goal is achieved. This means that solutions are transparent and simple, and users are not under the impression that there is a team working backstage on human logics and common sense.

Professional experience

Usability Manager at idealista.com. Madrid, Spain.
Jan2005 - Today

Idealista.com is the leading real estate website in Spain. It is one the most visited spanish websites around the world. Different specialised medias mentioned it as a reference in terms of simple interface and easy to use.

I’m the UX manager of a young, dynamic and polyvalent team of people from Italy, Uruguay, Portugal or Spain, created from the scratch. Knowledge targets concerns ergonomics, industrial design, advertisement and contents management.

We develop unique solutions, focused on the users who visit our website and on the inner needs of the Idealista Group. My job responsabilities are coordinating projects, gathering user needs, following implementations, helping team while designing prototypes or developing user test, or searching for new trends to apply to our interface.
idealista.com

 

Teacher. Open University of Catalonya. Madrid, Spain.
Feb2006 - Jul2006

Teacher for the Computer Engineering Graduation at the UOC. I teached online contents related to the subject of "Human interaction with computers".
uoc.edu

 

Interaction designer. Terra Networks S.A. Madrid, Spain.
Nov2003 - Dec2004

Leader website specialist in digital contents in Spain and South America. One the main internet companies in USA, Europe and Asia.

At a member of the UX team, I developed and defined corporate websites and applications for the Telefónica Group, in Spain and South America. I was in charge of defining user tests, information arquitectures, mockups, wireframes and conceptual models.
terra.com / telefonica.com

 

Human - Computer Interactor (HCI). Iconmedialab.com. Lisbon, Portugal.
Sept2002 - Oct2003

Iconmedialab is one of the first companies specialised in digital solutions focused on the users.

Nowadays, IconMedialab keeps on creating solutions for many markets : e-procurement, contents and documentation management, e-commerce, e-payments, intranet-extranet, e-learning, corporate communication, multichannel or applications.

As a member of the HCI Team, I worked on the creation of digital solutions such as the corporate intranet for the main private bank group in Portugal (BCP) and three of the Portugal´s main e-commerce websites: Fnac, Worten and Shoppingdirect).
iconmedialab.com / millenniumbcp.pt

 

Ergonomics Department - Faculty of Human Kinetics. Lisbon, Portugal.
Jan 2002 - Sept2002

I developed heuristic evaluations, users tests and focus-group for the creation of interfaces used in the department.
fmh.utl.pt/ergonomia

 

Journalist / Free-lance. Lanetro.com. Lisbon, Portugal.
Jan 2001-Jan2002

Leader company in local information and technology with a strong national and international presence.
In Lanetro I was a free-lance journalist, writting news, interviews and reports about day-by-day streetlife in Lisbon city.
lanetro.com

 

Training

MIT Sloan School of Management: Boston, MA
Apr2008

Attended two seminars with the focus on how to manage innovation in technological enviroments: "Reinventing Your Business Strategy"and "Building, Leading & Sustaining the Innovative Organization".
mitsloan.mit.edu

 

Presenting data and information: Seattle, WA
Jul2007

Attendee at the one-day course teached by the Information Design guru Edward Tufte. During the training we focused on the fundamentals that must be had into account when presenting data.
edwardtufte.com/tufte/courses

 

Usability Week: London, UK
Apr2006

Attendee at the training course organized by the usability consulting firm NNGroup. During those days the essencials of Interaction Design were analised as like as resources to improve the user experience when interacting with interfaces.
nngroup.com/events

 

CHI 2005: Portland, OR
Apr2005

Volunteer for the CHI2005 organization (Premier international conference of HCI), celebrated in Portland (OR).
chi2005.org

 

Bachelor’s degree in Ergonomics. Technical University of Lisbon, Portugal.
Sept1998-Jun2003

Graduated by the Faculty of Human Kinetics, specialised in Ergonomics, Human Factors and Information Design.
fmh.utl.pt/ergonomia

 

Graduated in Education. University of Extremadura. Badajoz, Spain.
Sept1995 - Jun1998

Graduated by the Faculty of Education, with an specialization in Psicomotricity.
unex.es

 

Certificate on english language. Badajoz, Spain.
Sept1995 - Sept2000

At the Spanish Official School for Languages (5 Year degree).
eoibadajoz.com

 

Groups, events and contributions

  • Active member of the Cadius Community (Spanish usability & information arquitects community). Also moderator of the online usability list.
    cadius.org/lista/moderadores
  • Speaker at the University Juan Carlos III during the event about "Content management in web environments of documental interesest" (Jan. 2008), presenting "Click aquí: O el doloroso camino hacia una tecnología fácil de usar" (sorry, I live in Spain, most of my work is done in spanish).
  • Speaker during the 2004 Interaction congress at Lleida (Barcelona) with the following topic:”De la teoría a la práctica: Técnicas de usabilidad aplicadas a sites institucionales”
    griho.udl.es/i2004/i2004/industr.htm

(* presentations availables upon request).

Languages

  • English: High level written and spoken. Graduated from the Official Languages School. Lived and worked in the UK and many travels to English spoken countries.

  • Portuguese: High level written and spoken. More than five years living in Portugal for University graduation.

  • I can also speak some French and Italian but just spoken and in a basic level.

 

web: seisdeagosto.com (since 2002)
other projects: seisdeagosto.com/indica; zaunka.com
personal: my del.icio.us and flickr.com/people/seisdeagosto


[@] juan at seisdeagosto.com
[ t ] + 34 677614338

* updated on may 2008